Redefining Everyday Pleasure

TOYXJOY creates approachable, feel-good wellness essentials that make private self-care and shared moments feel natural, joyful, and beautifully within reach.
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Our Story

From taboo topic to everyday self-care ritual.

plusOne was created by Beacon Wellness Brands with a simple idea: sexual wellness should feel as normal as skin care or hair care, and just as easy to buy. From day one, the focus has been on combining thoughtful design, quality materials, and accessible pricing so more people can explore what pleasure means to them without shame or judgment.

Today, plusOne is available at major retailers and online, bringing vibrators, lubricants, and intimacy essentials to over 20,000 points of sale across the United States and beyond. The brand continues to evolve with new products, updated designs, and expert-informed education that keeps real-life needs, bodies, and relationships at the center.

Our Core Values

More than products, a movement for open, healthy intimacy.

Inclusive Design

Shapes, sizes, and sensations created to support different bodies, orientations, and experience levels, from first-time explorers to pleasure pros.

Body-Safe Materials

Products made with smooth, body-safe materials and thoughtful engineering to help you feel comfortable, safe, and confident every time you press “on”.

High Quality, Fair Price

Performance-driven features like multiple vibration modes and rechargeable designs, offered at prices that make premium pleasure more accessible.

Our Journey

From disrupting the shelf to reshaping the conversation.
2018

plusOne Launches

Beacon Wellness Brands introduces plusOne as one of the first affordable, design-led vibrator lines available in major retailers, making sexual wellness products easier to find in everyday shopping trips.
2020

Nationwide Expansion

plusOne products roll out across tens of thousands of retail locations, including Walmart, Target, drugstores, and leading eCommerce platforms, helping normalize intimate products in mainstream aisles.
2025

Holistic Wellness Focus

The brand continues to grow its portfolio with new toys, lubricants, and education-forward content that connect pleasure, relationships, and overall wellbeing in one approachable ecosystem.

Signature Collections

From solo sessions to partner play, there’s a plusOne for every mood.

Waterproof Bullet

A compact, discreet essential with multiple vibration settings, perfect for beginners or anyone who wants powerful stimulation in a travel-friendly size.

Dual Vibrating Rabbit

A modern take on a classic style, designed to provide blended internal and external sensations with soft silicone and body-hugging curves.

Frequently Asked Questions

Quick answers to the most common questions about plusOne products and use.
01

What makes plusOne different from other brands?

plusOne focuses on combining body-safe materials, strong yet quiet motors, and approachable price points so you can pick up a quality toy where you already shop for everyday essentials.
02

Where can I buy plusOne products?

You can find plusOne online and at many major retailers, including leading mass, food, and drugstore chains, as well as popular eCommerce marketplaces in the United States.
03

How do I clean and store my toy?

After each use, gently wash your toy with mild soap and warm water or a compatible toy cleaner, then dry it fully and store it in a clean, dry place away from extreme heat or direct sunlight.
04

Are plusOne toys suitable for beginners?

Yes. Many designs are intentionally simple to operate, with intuitive controls and step-by-step intensities, making them friendly for people exploring toys for the first time or returning after a break.
05

Do you offer products for couples?

Several plusOne items are designed with partnered play in mind, such as versatile wands and flexible vibrators that can be used during foreplay or intercourse to enhance shared pleasure.

Email Us

Have questions or need support? Reach out to our friendly team at support@toyxjoy.com for prompt assistance.

Call Us

Prefer to speak directly? Call our customer service at (123) 456-7890 during business hours for quick help.

Visit Our Store

While our primary focus is online sales, you can find us at our headquarters in downtown City. Address: 123 Pleasure Ave, Suite 100, City, ZIP. Please schedule an appointment before visiting.